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USER INTERVIEWS

User Interviews

PRODUCT PERSONAS

Product Personas

PROBLEMS & IDEAS

Problems and Ideas

EXPERIMENTS

Experiments

<aside> <img src="/icons/info-alternate_gray.svg" alt="/icons/info-alternate_gray.svg" width="40px" /> This section defines 4 types of interviews and their purpose. You can use mix them in the same setting depending on your goal.

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1. Exploratory

• the most free form
• you are trying to uncover their problems, how they deal with them and if they are open to certain solutions
• you are exploring, looking for insight
• talk about their day, the context in which they would use your product, see how badly they want it and if they would pay for it
• ask open ended questions

2. Validation

• you want to test your theory
• these interviews are run in a scientific way
• they are hyper-sensitive to bias
• you don't introduce your theory or idea until the very end
• see if they talk about that problem on their own

3. Satisfaction

• find out what parts of your product are good and what are not good
• understand why they are satisfied or unsatisfied
• example questions:
  • What should we stop doing?
  • What we can do to do this better for you?

4. Efficiency

• find out how can you improve your product to better serve its purpose
• find out when they use it and where it is most helpful
• are they using X-Y-Z feature and what for?
• example questions:
  • How easy is it for your to use feature X?
  • If you wanted to do X, how would you do it in our product?